Kawaii (Japanese cute) evangelists open doors to cult Japanese cosmetics emporium with launch of Japanista Europe

Beauty buffs eager to get their hands on cult Japanese cosmetics will now be able to add legendary brands to their makeup bags without the need to hop on a long haul flight as brand new online store, Japanista Europe launches.

An emporium of the hottest Japanese cosmetics, Japanista Europe is packed with make-up must haves, including K-Palette’s 1-Day Tattoo Real Lasting Eyeliner – a game-changing, smudge and waterproof liquid liner for bold, precise wings in super black, deep brown or brown black. With a skinny brush applicator that’s easy to control, it’s perfect for beginners and professionals – simply shaking the pen will produce a more vivid, inky black or brown for super striking and utterly flawless flicks and smoky eyes. Quick drying and seriously pigmented, it comes with a patented micro-fibre brush tip for superb control and ease in drawing.

The  long-lasting liners are already a hot commodity, with makeup blogger, Bianca Michelson saying, “I really liked them. They lasted ALL day and they are very pigmented, which is all you can ask for from makeup.”

Those looking to create close-up-ready eyes are spoilt for choice, with Japanista Europe’s carefully curated edit of eyeliners also featuring the K-Palette 1 Day Magic Liquid Eyeliner. The 1 Day Magic range is a fun and playful set of liners for Kawaii devotees. Paying homage to the Japanese aesthetic of color pop brights within the culture of cute, 1 Day Magic eyeliners are packaged in bubblegum pink and are a powerhouse of cosmetic capability.

The clever brush is designed to deliver up to three times the thickness of a regular liner, while the formula is true to Japan’s obsession with skincare, brimming with ingredients to nourish and moisturize the eye’s delicate skin, while also stimulating eyelash growth. Fast drying and waterproof, it can handle water, sweat and sebum without so much as a smudge.

Japanista Europe’s eye make-up is quickly becoming its most in demand product with the film-style formulation of the K-Palette Real Lasting Eyepencil 24h WP making it the brand’s number one product so far. Europe’s in-the-know make-up mavens have also been quick to snap up the 1 Day Magic Liquid Eyeliner, Lasting 3 Way Eyebrow Pencil, Real Lasting Eyeliner 24h and the Real Lasting Eyepencil 24h WP.

Browse the range at http://japanistaeu.com

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